Doe Deere, founder of Lime Crime makeup, has made a name for her brand by the colorful and bold looks it creates. The “Queen of the Unicorns” is known for her passion for breaking the fashion rules. Her story of how she made it big shows how anyone from all walks of life can become a huge success.
Doe Deere is a Russian born beauty that moved to New York city at the young age of 17. She moved there to fulfill her big dream of becoming a musician.
Her time in New York is also when she met her husband. In a band together, the two learned how to collaborate well. Her experience as a musician helped her learn how to be successful at building herself and her brand. She learned about career and marketing and how to show appreciation to those who come out to events.
She’s always been an entrepreneur, at the early age of 13 she sold temporary tattoos to her friends. With her imagination, ambition, and personality, she learned how to build a successful business. Her love for color and her imagination landed her in the beauty industry. Her advice for those who wish to be in the beauty industry is to follow your passion.
Lime Crime started in 2008 based on Doe Deere’s desire to find bold colors. Around that time, people were into the natural look and bold, vibrant colors were hard to find. She wanted her make up to give women the freedom to be themselves. Deere also studied at FIT in New York, majoring in fashion design. Her education taught her the basics of how the industry worked.
Lime Crime’s goal is to change the way make up is used. Deere wants women to use it for more than cover up; she wants women to use it as a form of expression. She uses the ecommerce platform to showcase customer created looks. Her Instagram page is full of how real women use her bold products. Deere also showcases her lip glosses on real women instead of the lip swatch. Lime Crime is changing the way women use make up.
Follow Doe Deere on Twitter @doedeere.