Browsed by
Category: Inspirational Women

Doe Deere: Turning Brightly Colored Makeup Into An International Phenomenon

Doe Deere: Turning Brightly Colored Makeup Into An International Phenomenon

Entrepreneur and Unicorn Queen Doe Deere is the creator of the wildly popular Lime Crime cosmetics line. Born in Russia, she moved to New York City as a teenager. Doe Deere has loved bright colors and playing with makeup ever since she was a child. She has also been interested in business since she was a schoolgirl in Russia. Her first taste of independent business was selling temporary tattoos to her classmates. After that, she was hooked. She began to dream of owning her own business and being very successful.

When Doe Deere got to New York, she enrolled at Fashion Institute of Technology. Her plan was to become a model and fashion designer. Soon she had designed and made a line of unique clothing, created a website and was using her internet marketing talent to sell them. When fashion design didn’t yield the level of success she wanted, Doe Deere turned her attention to music. She started a rock band, recorded some music and began doing shows. When she couldn’t find makeup bright enough, she started making her own. People loved it and encouraged her to offer it for sale. That’s how Lime Crime was born.

Today, Lime Crime offers a wide range a blindingly bright, smudge-proof lipstick, eyeliner, eyeshadow, blush and nail polish. These products are made with vegan ingredients and never tested on animals. The neon-bright colors of the products in the Lime Crime cosmetics line have been embraced by a worldwide audience. Doe Deere’s rise to success in a market traditionally dominated by major brands is astonishing and inspiring. It has helped countless women to believe they too can make their entrepreneurial dreams a reality. And Doe Deere is willing to show them how to do it.

Doe Deere has taken an unconventional route to success. She turned her love for color and makeup and flair for internet marketing into a multimillion dollar business. Even as she continues to create new products, Doe Deere makes the time to encourage and assist as many budding female entrepreneurs as possible. She speaks all over the world, invites aspiring businesswomen to contact her for guidance and advice and posts tips for building an independent business on her social media pages.

Countless girls and women see Doe Deere as a role model. She takes that responsibility seriously and tries to show them how to make their business dreams a reality. Learn more:

Doe Deere’s Morning Routine

Doe Deere’s Morning Routine

Although Doe Deere, “Queen of the Unicorns”, has been known to be colorful and bold, her morning beauty routine is relatively normal. Before heading to Lime Crime headquarters, Doe gives readers an insight into her daily morning routine from the time she wakes up to the time she heads out the door.


Doe states that she loves waking up in the morning at 8:30 am. She proclaims that her clear skin is a result of getting 9 solid hours of sleep every night. She states that she does not need an alarm clock, but that her body somehow knows to wake up at the appropriate time every morning. She then heads to her kitchen to gulp a full glass of fresh water. Doe currently lives in Los Angles where the air is very hot and dry, so she states that keeping hydrated is very important.


Her breakfast is rather simple. She enjoys eating grits (a hot cereal similar to cream of wheat), fruit and yogurt. She also likes to drink fresh squeezed orange juice using the oranges from her own tree.


Although Doe likes to limit her cell phone usage in the morning, she has a few priorities that she takes care of. This includes checking her Instagram, replying to emails and participating in her company chat with Lime Crime team members. She also checks the calendar on her phone to keep her on schedule.


Doe Deere stated that her favorite part of the morning is her skincare and makeup routine. While listening to her favorite music, Doe proceeds to wash her face with her favorite wash called “Glossier” in which she enjoys the rose-scented fragrance. She then applies moisturizer by Murad before putting on her makeup.


Her makeup routine is rather simplistic. After using one of two foundations, she sets it with a powder and fills in her brows. She stays true to her colorful makeup look and selects lipsticks and blushes from the Lime Crime line to complete her look.


For her hair, Doe likes to wash it the night before so it can be dry for the next morning. She likes to wear her hair in large curls to easily display her bright purple hair.


Before Doe leaves for the day, she enjoys spending time with her 2 cats Puffy Fluffles and Chester von Battingham. She pets them, kisses them and professes her love for them.


Visit to learn more.