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Category: Business Start Up

Deere on Being a Female Entrepreneur

Deere on Being a Female Entrepreneur

Doe Deere, founder of Lime Crime makeup, has made a name for her brand by the colorful and bold looks it creates. The “Queen of the Unicorns” is known for her passion for breaking the fashion rules. Her story of how she made it big shows how anyone from all walks of life can become a huge success.


Doe Deere is a Russian born beauty that moved to New York city at the young age of 17. She moved there to fulfill her big dream of becoming a musician.

Her time in New York is also when she met her husband. In a band together, the two learned how to collaborate well. Her experience as a musician helped her learn how to be successful at building herself and her brand. She learned about career and marketing and how to show appreciation to those who come out to events.


She’s always been an entrepreneur, at the early age of 13 she sold temporary tattoos to her friends. With her imagination, ambition, and personality, she learned how to build a successful business. Her love for color and her imagination landed her in the beauty industry. Her advice for those who wish to be in the beauty industry is to follow your passion.


Lime Crime started in 2008 based on Doe Deere’s desire to find bold colors. Around that time, people were into the natural look and bold, vibrant colors were hard to find. She wanted her make up to give women the freedom to be themselves. Deere also studied at FIT in New York, majoring in fashion design. Her education taught her the basics of how the industry worked.


Lime Crime’s goal is to change the way make up is used. Deere wants women to use it for more than cover up; she wants women to use it as a form of expression. She uses the ecommerce platform to showcase customer created looks. Her Instagram page is full of how real women use her bold products. Deere also showcases her lip glosses on real women instead of the lip swatch. Lime Crime is changing the way women use make up.


Follow Doe Deere on Twitter @doedeere.

Mike Baur Leads Top Company

Mike Baur Leads Top Company

Mike Baur has established himself as one of the top business people in Switzerland. After a long career in banking and investing in startup companies, he has co founded Swiss Startup Factory. The company was founded with the intention of providing mentorship and coaching to various startup businesses. With this company, Baur has been able to create a firm that will help entrepreneurs find more ways to make their companies successful. Prior to becoming an entrepreneur himself, Mike would spend a number of years investing in various startup companies. This allowed him to learn about these types of companies and take advantage of their profit potential. When he first began his career, Mike worked in the banking industry where he would help businesses seek and obtain funding for their operations.


Swiss Startup Factory was co founded by Mike Baur. The company provides lots of assistance to entrepreneurs who are looking to get the most out of their business ventures. The company provides coaching and mentorship which gives businesses the guidance they need in order to maximize their potential. This firm provides guidance for a number of things such as marketing, product development, management and also finance. With assistance in these aspects, many entrepreneurs are able to ensure that their companies become successful enterprises.


Baur’s firm works by holding an event which allows businesses the opportunity to pitch their idea. At this event, Mike evaluates each business idea and chooses the ones that have the most potential. Once they are chosen, Swiss Startup Factory will then provide its mentorship to each business. It will work with businesses every step of the way which helps entrepreneurs get the help they need on a consistent basis.


Before becoming an entrepreneur, Mike Baur had a couple of other careers. His first career was in the banking sector. When he worked for various banks, he would help entrepreneurs and business managers get financing for either starting up or expansion. Baur would sit with business leaders and discuss their needs for financing. He would then analyze and evaluate the financial situation of the entrepreneur and their business’ profit potential. After two decades in the banking industry, Mike would then begin investing in startup businesses. He discovered that many startup companies had the ability to generate high profits and therefore he looked to take advantage of this trend. Mike would participate in startup investing for ten years before starting up his own company.